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Instant AI Powered Profit & Cash scorecard across 5 levers
£ value of trapped cash (so you know what's worth fixing)
Personal video breakdown: your top 2-3 highest-impact changes


Now Available For The First 50 Business Owners — £27 Early Access Offer




You’re doing +£2M in sales — and taking home less than your marketing assistant.
You’re up at 11:30PM finishing invoices — but you still feel broke at the end of the month.
You brought in £380k this quarter… and you’re still hesitating to take that family holiday.
Profit and cash is slipping through the cracks - maybe in pricing, maybe in margins, maybe in how long customers take to pay you.
It’s the £12k sitting in your payment terms. The £8k you’re undercharging every month.
The £30k stuck in underperforming services.
But you don't know where to look first. Or which lever would actually move the needle.
Your accountant shows you what happened last quarter, but doesn't tell you what to change.
And as you keep working, hoping things will "just improve"...
You’re likely bleeding £30k–£80k in hidden losses.
Quietly. Every. Single. Month.
There's a better way.
✅ The 9-Minute Profit & Cash Check - Interactive analysis that reveals hidden profit and cash and opportunities across proven levers.
✅ Your Profit & Cash Report - See exactly where money is hiding and how much you could capture with small changes
✅ My personal 15-minute video review within 3 business days, breaking down which 2-3 changes to prioritise first
✅ A clear action plan showing you the next steps to get the hidden profit and cash.
A simple Excel / Google sheet that shows the only KPIs worth watching once you know what to change.
This is the same style of control sheet I use with clients to keep progress on track.
You’ll receive the framework immediately — and I’ll tell you exactly which KPIs to track and what “good” looks like in your personal video review.
No guesswork.
No over-tracking.
Just a clear monthly signal that tells you if you’re winning or slipping.
Value: £147 (Included free)

Simple Process, Powerful Results:
1. Get immediate access to The 9-Minute Profit & Cash Check via email.
2. Answer 9 questions about your business in a natural conversation (rough numbers are fine - takes 9 minutes).
3. Receive your Profit & Cash Report instantly showing where money is hiding across 5 key areas.
4. Get my 15-minute video review with specific recommendations on which opportunities to tackle first.
Look, I know before I buy anything I want to know it's backed by a real guarantee.
Even though it's only £27 — that's still your money. You earned it.
So here's the deal:
Complete the assessment.
Get a direct, no-fluff video from me — telling you exactly what to fix, in plain English.
If you don't discover at least one opportunity worth 100x your £27 investment, I'll refund every penny.
AND send you £27 for wasting your time.
No questions, no hassle.
If I can’t find you a clear path to more cash — I pay you for your time
That's fair.
This Is For Business Owners Who:
This is for business owners working incredibly hard, but feel like profit should be higher.
You're not sure if the problem is pricing, costs, margins, or why there's no cash in the bank despite being "profitable.
You don't need more historical reports showing you what happened.
You need someone to look at your numbers and tell you: "Change THIS, and you'll make £X more."
That's exactly what this gives you.
❌ Keep wondering where the profit & cash is going
❌ Make random changes hoping something works
❌ Watch competitors pull ahead
❌ Still be in the same position in 6 months
✅ Invest £27 (less than a tank of petrol)
✅ Discover your hidden profit & cash in 9 minutes
✅ Personal video breakdown in 3 days
✅ Know exactly which lever to pull first

Because you're busy and I respect your time. The AI asks 10 targeted questions about your revenue, margins, overheads, and working capital. Rough estimates work fine - we're looking for opportunities, not auditing your books.
I've spent 10+ years in senior finance roles including nearly 8 years as Director of Finance managing accounts for multiple companies. I've analyzed hundreds of P&Ls and know exactly where profit hides in businesses like yours.
ChatGPT gives you generic slop. This system is engineered to (1) Use a proprietary framework specifically built to find profit in £500k-£5.m businesses, (2) You get my personal expert review - not generic AI output, (3) I prioritise your opportunities, so you know what to tackle first, not just a list of everything you could do.
Rough estimates are absolutely fine. "About 25% margin" or "customers usually pay in 30-45 days" gives me what I need. We're hunting for hidden profit, not filing tax returns.
Five key profit and cash levers: (1) Pricing strategy, (2) Gross margins and cost of sales, (3) Volume (leads and conversion), (4) Transaction frequency (how often customers buy), (5) Cash flow (debtor and creditor days - this is where £20-50k is often tied up invisibly). These are where 90% of hidden profit and cash live in businesses your size.
Your accountant tells you what happened. I tell you what to change. They show you last quarter's numbers. I show you where £30-80k is hiding and how to get it. Different jobs, both valuable.
Most businesses think they're unique - but profit optimization follows patterns. If you're in the £500k-£25m range, I've seen your situation before. And if something genuinely unusual comes up, that's what my personal video review is for.
You'll get your personal video review within 3 business days, usually within 24-48 hours. I batch review submissions twice per week (Wednesdays and Sundays), so depending when you submit, you might get it the next day. Either way, you'll have clarity by the end of the week.
If you want help implementing, I’ll explain your options — no pressure.
If the Hidden Profit Finder shows you have £40k in cash tied up in slow-paying customers plus another £20k available from margin improvements, was £27 worth it?
Honestly? That would be impressive. In 10+ years of finance work, I've never seen a £500k-£25m business that couldn't find at least £20-30k in quick wins. But if you're the first, I'll gladly refund you AND pay you £27 for your time.
No catch. I'm launching this service and want 50 testimonials from real business owners. You get 72% off, I get feedback and case studies. After the first 50, the price goes to £97. It's that simple.
